The Hospitality Experience Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Hospitality Experience and Strategy. Answer: Introduction The hospitality field considered as a service industry and is considered as one of the fastest growing industry all over the world. The main aim of this industry is the creation of shareholder wealth by providing service and satisfaction to the guests (Mok, Sparks and Kadampully 2013). The main segments of this industry are hotels, restaurants, event planning, tourism related businesses, food services and others. It needs to be mentioned that the creation of unique hospitality experience is one of the major needs in this industry. There are different means for achieving unique hospitality experience in this industry. Among all of them, two important factors are Internal and External Customer Strategy and Management Operations Strategy (Buhalis and Crotts 2013). The main aim of this essay is to analyze and evaluate the importance of these two factors for the creation of unique hospitality experience. Internal and External Customer Strategy Internal and external customers are two of the most important part for the success of the business organizations and there is not any exception of this fact in case of the hospitality industry. It needs to be mentioned that there are some major differences between the internal and external customers (Goetsch and Davis 2014). Internal customers are the people within the organization that have a great role to play in order to deliver the products and services of the companies. On the other hand, external customers refers to the people buy the products and services of the companies. Thus, it can be understood that the external customers are the main source of income for the business organizations. At the same time, internal customers put their effort for the development of products and services for the external customers. In case of the hospitality industry, it is required for the business organizations to develop specific strategies related to both internal and external customers in or der to create memorable and unique hospitality experience (Ijaz, Kee and Irfan 2012). For this reason, it is required for the business organizations in hospitality industry to value both internal as well as external customers with the help of specific strategies in order to provide memorable and unique hospitality experience. The above discussion shows that internal customers are the people within the organization. It needs to be mentioned that the satisfying employees are the key to the organizational success and this factors is also applicable for the hospitality industry. Thus, it is required for the business organizations in the hospitality industry to develop specific strategies for their internal customers in order to provide the customers with memorable and unique hospitality experience (Ijaz, Kee and Irfan 2012). With the help of the strategies for the internal customers, the companies will be able to meet the needs of their employees so that they can be involved in the work with a positive attitude. There will not be any cordial environment within the organization in case the managements of the companies fail to satisfy the needs of their internal customer with the help of effective strategies. Satisfied employees in the hospitality companies represent the companies with enthusiasm and integrity. Due to this, the positive experience of the internal customers transforms to the positive attitude towards satisfying the needs of the external customers (Kumar and Reinartz 2012). Friendly and engaged staffs provide the customers with memorable and unique hospitality experience. For this reason, it is utmost impatient for the companies to have specific strategies in order to fulfill the needs of the internal customers. From the above discussion, it can also be seen that external customers are the people who buy the products and services of the companies. In this context, it needs to be mentioned that external customers are the main source of revenue for the companies (Quirke 2012). For this reason, it is very much important for the hospitality companies to satisfy their external customers with the help of specific strategies. In this context, the first strategy will be to develop products and services in order to fulfill the needs of the customers. Another major strategy is to conduct different kinds of formal surveys in order to know the exact hospitality needs of the customers so that the companies can serve them in better manner. Negative experience of the customers is not good for the business organizations as it creates negative effect on the goodwill of the companies (Kumar and Reinartz 2012). Thus, based on the above discussion, it can be seen that it is required for the hospitality companie s to develop effective strategies for fulfilling the needs of the external customers in order to create memorable and unique hospitality experience. Management Operations Strategy Development of strategy in the management operation is a major aspect for providing the customers with memorable and unique hospitality experience. Operation management refers to the specific area of management concerned with the fulfillment of the needs of the customers. It needs to be mentioned that there are different aspects under the management operations strategies (Subramanian and Ramanathan 2012). Some of them are corporate strategy, customer-driven strategy, strategy related to the development of core competencies, strategies of the development of products or services and others. All of these sub strategies under the main strategy have an integral role for providing the customers with memorable and unique hospitality experience as all of these strategies help in fulfilling the needs of the customers. In the presence of effective corporate strategies, the managements of the companies become able to consider the whole organization as an interconnected part. In this process, cu stomer driven strategies helps in satisfying the needs of the customers in an effective manner (Gunasekaran and Ngai 2012). Under the approach of management operations strategy, the management of the companies includes various customer-driven approaches for meeting the needs of the customers in hospitality industry. The next strategy in the management operation is the development of core competencies for the hospitality companies. Core competencies refer to the strengths and weaknesses of the business organizations for achieving the organizational objectives. With the identification of the core competencies, the hospitality companies become able to identify the specific needs of the customers so that they can be fulfilled in a better manner. Based on this step, the companies use to develop specific products and services in order to match the hospitality needs of the customers (Gupta and Muita 2012). In this step, the companies are required to provide the customers with premium services so that they can become memorable to them. Over the years, there are many instances of the companies all over the world using management operations strategy for providing the customers with unique experience by satisfying all of their needs. In this context, the example of Dell Computers can be used as the company has the in-house capabilities and it is difficult for the other companies to imitate. Moreover, in the years of 1990s, Toyota Motors did announce their intention for the expansion of capacity so that more automobiles can be produced. Thus, based n the above discussion, it can be said that managerial operations strategy has utmost importance in the hospitality industry for providing the customers with memorable and unique hospitality experience (Glukhov and Balashova 2015). Impact of Ethical Consideration Ethical consideration is considered as an important part for the business organizations. At the same time, ethical considerations also have impact on various decisions and presentations of the managers and owners. It is required for the organizational managers and the owners to apply the standards and principles of ethics in different kinds of choices in the business organizations. It needs to be mentioned that there are many instances where the application of various ethical considerations have hanged the choices of presentation of the owners and managers (Audi 2012). More specifically, the adoption of ethical considerations uses to change the context, choices and presentation of actions for the managers and owners. In this context, it needs to be mentioned that the right behavior of the managers and owners can be evaluated with the help of their actions and words. All of these aspects together lead the managers and owners of the companies to make ethical decisions (May, Luth and Sc hwoerer 2014). Thus, from the above discussion, it can be observed that the consideration of ethical aspects makes the managers and owners to take correct decisions for the success of the business. Conclusion According to the above discussion, it can be observed that the hospitality companies use different means to provide the customers with memorable and unique hospitality experience. Two of them are Internal and External Customer Strategy and Management Operations Strategy. The above discussion indicates that it is the responsibility of the hospitality organizations to develop effective strategies for motivating the internal customers and the external customers. All these strategies help in the identification of the needs of the customers so that they can be fulfilled in an effective way. At the same time, the impotence of management operation strategies cannot be ignored for providing the customers with memorable and unique hospitality experience. The above study also reveals the fact that the owners and managers of the businesses need to consider the ethical considerations while taking major business decisions. References Audi, R., 2012. Virtue ethics as a resource in business.Business Ethics Quarterly,22(2), pp.273-291. Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. Glukhov, V.V. and Balashova, E., 2015, August. Operations strategies in info-communication companies. InConference on Smart Spaces(pp. 554-558). Springer, Cham. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Gunasekaran, A. and Ngai, E.W., 2012. The future of operations management: an outlook and analysis.International Journal of Production Economics,135(2), pp.687-701. Gupta, A. and Muita, S.R., 2012. Relationship between entrepreneurial personality, performance, job satisfaction and operations strategy: An empirical examination.International Journal of Business and Management,8(2), p.86. Ijaz, A., Kee, D.M.H. and Irfan, S.M., 2012. Internal customer job satisfaction and role of TQM practices.Far East journal of psychology and Business,6(2), pp.1-14. Kumar, V. and Reinartz, W., 2012.Customer relationship management: Concept, strategy, and tools. Springer Science Business Media. May, D.R., Luth, M.T. and Schwoerer, C.E., 2014. The influence of business ethics education on moral efficacy, moral meaningfulness, and moral courage: A quasi-experimental study.Journal of Business Ethics,124(1), pp.67-80. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Quirke, M.B., 2012.Making the connections: using internal communication to turn strategy into action. Gower Publishing, Ltd.. Subramanian, N. and Ramanathan, R., 2012. A review of applications of Analytic Hierarchy Process in operations management.International Journal of Production Economics,138(2), pp.215-241.